A false story often reaches more people than the that follows it.
Researchers who studied millions of posts found a consistent pattern.
spread faster, further and to more separate groups.
The reason is not that people prefer lies.
It is that claims feel more worth passing on.
Anger and surprise both raise the chance of a share.
A careful rarely produces either feeling.
have tried labels warning that a claim is .
Labels help, but only if they appear before the first share.
By the second day, the claim has usually left the platform altogether.
Teaching readers to check the source is slower but more .
No single measure works on its own.