Advertising used to be visually separated from the content around it.
A reader could see where an article ended and a paid message began.
Influencer marketing removes that deliberately, because the is the product.
A recommendation from a person the audience trusts outperforms any banner.
Most jurisdictions now require a clear when a post is paid for.
studies find that a large share of posts still carry none.
Where a label exists, it is often placed where few people look.
Regulators have responded by the brand rather than the creator.
A brand has a legal department, a fixed address and a reputation to protect.
This has proved far more effective than warning individual accounts.
Children's content is the sharpest case, since young viewers cannot identify at all.
Several countries now ban paid in content aimed at under-thirteens.
Enforcement is difficult, and the rule at least makes the practice indefensible in public.