chains have spread through Vietnamese cities in ten years.
They compete with a shop that has existed on the same corner for a generation.
The traditional shop wins on price for most and on for regular customers.
The chain wins on opening hours, air conditioning, packaging and a printed .
Surveys suggest younger shoppers value the last two more than analysts expected.
A matters because it makes a return possible.
The traditional shop's real advantage is information rather than price.
The owner knows which households buy what, and orders accordingly.
Chains that with data and lose it when a manager is transferred.
Where both survive, they have usually .
The chain sells prepared food, drinks and small emergencies.
The traditional shop sells rice, sauce, eggs and everything in a quantity a chain will not break.
Policy rarely notices that second function, and it is what keeps a street .